PERSPECTIVAS: Content

PERSPECTIVAS: Content is a creative tool for building communication that is more ethical, respectful, and inclusive. Developed by DEIB specialists and communication professionals, this deck helps teams bring fresh perspective and deeper insight into storytelling.

Are you looking for a printed version? Check the deck at methodkit.com

About PERSPECTIVAS: Content

Publicitarias designed this deck to support the development of inclusive messages from the very beginning. Whether you’re writing, designing, or strategizing, these cards help you slow down, think deeper, and tell stories that connect more authentically. Each card offers a key concept or reflection question to help you explore voice, tone, representation, and audience impact. It’s a tool that supports richer narratives and strengthens how messages are crafted and received.

Cards

How to Use

Use the cards as a solo reflection tool or in a team setting. They’re great for creative reviews, content audits, campaign development, and refining storytelling practices. You can sort them by theme, pull a few at random to spark dialogue, or lay out all cards to explore the full picture. The cards are useful in team training, editorial planning, and creative briefs, both online and in-person. Whether you’re shaping a brand story or reviewing your content pipeline, the deck offers thoughtful nudges to build stronger and more inclusive narratives.

Perspectivas: Content was built using a similar design format as MethodKit, which means most of the ways MethodKit is used also apply to these cards. For guidance, see How to use.

About Publicitarias

Publicitarias (the creators of Perspectivas) is a Latin American NGO founded in Buenos Aires in 2017, originally bringing together students and professionals from advertising and communications to champion gender diversity and inclusion in the industry. Over the years, it has grown into a community, media outlet, innovation lab, and training provider, offering workshops, consulting, tools, and campaigns tailored to inclusive communication. Visit Publicitarias.org.